List of The Best Real Estate Keywords For A Powerful Strategy

Real estate keywords that matter for the industry
Table of Contents

Back in the day, we’d rely on billboards and newspaper ads to catch a buyer’s eye. But in the digital age, the real estate keywords make the difference. 

They’re the trail of breadcrumbs that lead prospects to a realty business. So, you don’t just throw in a mishmash of terms; you need to strategically select words that resonate with your target audience, whether they’re first-time buyers or luxury seekers.

It’s all about understanding the market’s pulse and reflecting that in your website and ads. By integrating these keywords thoughtfully, you can ensure that your listings shine in a crowded marketplace, connecting with the right people at the right time.

In this article, I am going to give you a well-researched list of top real estate keywords. 

Let’s get started!

Key Takeaways

  • ‘Homes for sale’ and ‘sell my house fast’ are effective phrases to connect with motivated buyers and sellers.
  • Incorporating keywords related to local amenities and transport links in rental listings appeals to tenants searching for convenience.
  • Understanding the search behaviors and preferences of high-end clients is crucial in selecting the right luxury property keywords.
  • Property feature-specific keywords effectively showcase unique aspects of homes to potential buyers.

Top Real Estate Keywords for 2024

High-performing real estate keywords are those that not only have a high search volume but also match the search intent, making them crucial for driving targeted traffic to a website.

For instance, when someone searches ‘Should I hire a Realtor?’, they’re likely in the early stages of buying or selling a home. If you craft content that answers this question thoroughly, that page is more likely to rank well and draw in potential clients.

Keyword Category Examples
Finding Real Estate Professionals Finding a Realtor, How to find a Realtor, Find real estate agents
Selling a Home Sell a home fast, Fastest way to sell a home, Home selling tips
Buying a Home Buy real estate, Buy home, Process of buying a home
Property Listings For sale by owner, FSBO, Property sale by owner
Home Valuation and Selling Tips Best improvements for home valuation, Tips for selling your home, Home staging tips
Real Estate in Specific Locations Best Realtor in [neighborhood], House for sale in [area], Top real estate agents in [area]
Home Buying Programs and Guides First time home buyer guide, Homebuyer help
Real Estate Market Insights Is it a good time to buy a house, Housing bubble, Will home prices ever go down?
Home Loans and Financing FHA loans, How to get pre-approved for a home loan, FHA vs conventional loans

Let’s get to know these different categories up close.

Different Types of Real Estate Keywords (with Examples)

Like every other industry, real estate has its terminologies and factors on which the keywords may vary. One such factor is user behavior. Search queries by a user living in suburban areas may not sound similar to ones residing in urban areas and vice versa. And there are a couple of other factors, such as budget, requirements, safety, and property types, that add up to unique searches. 

In real estate, a search query may vary from “Luxury Mansions for sale” or “Luxury real estate” to a keyword like “Affordable rental apartments.” In order to target these audiences with varying search behaviors, real estate professionals have to dig deeper to find the best keywords that can serve both audiences. 

Top General Real Estate Keywords

General real estate keywords such as ‘homes for sale,’ ‘real estate agent,’ and ‘mortgage calculator’ are the bread and butter of any real estate website looking to attract potential buyers and sellers.

They’re broad enough to attract a wide audience but specific enough to draw in users with a genuine interest in real estate services. When crafting content, make sure to focus on these high-impact (low funnel) Keywords:

  • Real estate listings: People are always on the lookout for new properties, and this keyword taps into that continuous demand.
  • Home valuation: Homeowners want to know what their property is worth, especially if they’re considering selling.
  • Real estate tips: From first-time homebuyers to seasoned investors, advice on navigating the real estate market is always sought after.

Here are some examples of general keywords for real estate: 

  • Top-rated real estate agent
  • Luxury homes for sale
  • Exclusive property listings 
  • High ROI investment properties
  • Low-interest mortgage options
  • Residential land for sale
  • Home affordability calculator
  • Real estate apps
  • Real estate news
  • Home buying checklist
  • Downtown condos for sale

I ensure these keywords feature on the website, not just in the content but also in meta tags, headers, and URLs. The goal is to make it as easy as possible for search engines to understand what a site is about, which in turn helps people find the information they’re looking for quickly and efficiently

Residential Property Keywords

Residential Property Keywords

Residential property keywords are essential for targeting homebuyers and sellers. The key is to focus on the specific terms that potential clients type into search engines.

For example, phrases like ‘homes for sale near me’ or ‘best schools in [area]’ can draw in families looking for a new home in a desirable school district. By providing answers to these queries, any business can position itself as an authority and a helpful resource in the residential real estate market.

Here are some of the most popular keywords for this category:

  • Furnished apartments for rent
  • Affordable single-family homes for sale
  • Listing a residential property for sale
  • Suburban homes near good schools
  • Residential areas convenient for commuters.
  • Studio apartments for rent
  • Pet-friendly apartments for rent
  • Rent-to-own homes
  • Homes in safe neighborhoods

Local Keywords for Real Estate 

Focusing on local keywords in your website’s content helps you feature among top players in the local real estate market. By doing this, you get ahead in the search engine rankings and capture the attention of potential buyers and sellers in your area. It’s not just about sprinkling popular terms throughout web pages; it’s a strategic effort to stand out in the local search results. 

For example, terms such as “homes near me for sale” or “Student housing near me” make your business relevant to the audience searching for local properties. 

Dig deeper into our guide on keyword research for local SEO.

Here are some examples of local real estate keywords for your website:

  • Pet-friendly rentals in [City]
  • Retirement communities near [City]
  • Student housing near [Local University]
  • Waterfront cottages for sale in [Coastal Town]
  • Private estates for sale in [Suburb]
  • Los Angeles celebrity homes
  • Orlando vacation rental properties
  • Louisville Horse Country estate
  • Jacksonville riverfront condos
  • New construction condos in [Downtown Area]

Keywords for first-time home buyers

As a real estate professional, you need to understand that first-time home buyers often start their journey with searches like ‘how to buy a house’ and need guidance through keywords that address their specific concerns. They’re looking for clear, concise information that can demystify the home-buying process.

I suggest you optimize your website with keywords that not only attract these buyers but also provide them with the knowledge they’re seeking.

Below is a table that outlines some of the essential keywords and their importance for first-time home buyers.

Keyword Importance
Houses for sale near me High search volume, local intent
Homes for sale in [city/neighborhood] Location-specific searches
Real estate market trends in [city/state] Market insight for informed decisions
Why to use a realtor Educates on professional assistance benefits

So, here are the examples of some popular keywords in the real estate market for this category:

  • First-time homebuyer programs and grants
  • Tips for first-time homebuyers in Florida
  • Step-by-step guide to buying your first home
  • Mortgage pre-approval steps 
  • Affordable starter homes
  • Property tax deductions
  • Co-buying real estate with family
  • First-time homebuyer tax credits
  • Common mistakes to avoid as a first-time homebuyer

Keywords for commercial property

While targeting commercial property keywords, phrases like ‘commercial real estate for lease’ precisely cater to the intents of entrepreneurs and businesses seeking new spaces. It’s all about matching the specific needs of prospective clients with the right language that they’re using in their searches.

To make your approach more effective, focus on creating content that’s directly related to commercial property listings

Understanding the search intent behind these keywords is key. For instance, terms such as ‘office space for rent’ attract businesses looking to expand or relocate. Similarly, ‘industrial property for sale’ draws in companies in need of warehouses or manufacturing facilities. 

By strategically placing these keywords in the content, your commercial property offerings are visible and appealing to potential buyers.

Here are some of the most common keywords related to commercial property:  

  • Commercial property for sale in New York
  • Warehouse spaces with amenities
  • Land for mixed-use development
  • Shopping center leasing
  • Co-working spaces for startups
  • Commercial property zoning regulations in my region
  • Financing options for commercial property buyers
  • Coworking spaces for lease in Miami
  • Commercial property tax implications and strategies
  • Retail properties with parking

Homebuying and selling keywords

Focusing on phrases like ‘homes for sale’ and ‘sell my house fast’ helps you connect with motivated buyers and sellers effectively. 

The keyword ‘houses for sale near me’ has been a goldmine, drawing in a staggering 1.2 million searches. Homebuyers are looking for convenience and proximity when searching for their next residence.

On the flip side, terms like ‘realtor’ and ‘real estate agent’ notch up millions of searches, too, showing that people aren’t just looking for homes—they’re seeking professionals to guide them through the process. Use these keywords throughout your website, ensuring you pop up when potential clients need expertise.

Let me give some of the popular real estate keywords in this category!

  • Quick home sale options
  • Hassle-free home buying
  • Checklist for home selling
  • Mortgage options for homebuyers
  • Home inspection checklist
  • Creative home staging techniques
  • Negotiation strategies for home sellers
  • Homebuying vs. Renting: Pros and Cons

Use variations of these real estate keywords to improve your traffic!

Property investment keywords

Property Investment Keywords

There’s another category of real-estate keywords that we can’t overlook, i.e., investment-related keywords. You would come across an audience that sees real estate as a short-term and long-term investment, so for such buyers, the primary keywords may vary quite differently. They may look for finance-related terms such as passive income or short-term, etc. 

Wondering how can you attract such searchers? Let’s take an example!

By creating content around “how investment in turnkey property works,” “5 best properties to invest in Florida”, or “The best time to invest in real estate,” you can establish your real-estate business as an authority in the market. And when you are a go-to advisor, you connect with your audience even better. For these searches, the intent can be very specific, so I suggest you use long-tail keywords along with your short-tail ones. 

Here are some of the keywords that you can use to attract real estate investors:

  • Real Estate Investment
  • Investment Properties
  • Top 5 Property Investment Strategies
  • Rental Property Investment
  • Commercial Real Estate Investment
  • Real Estate Investment Tips For 2024
  • Turnkey Investment Homes
  • Real Estate Crowdfunding
  • How investment in turnkey property work

Rental keywords

Rrental keywords help you in understanding the nuances of rental conversations and queries. 

Incorporating phrases like ‘Renting vs. buying a house’ not only draws in those considering their housing options but also positions you as a knowledgeable resource in the field. Same as in investment-related keywords. 

While thinking of rental keywords, you may take the following aspects into consideration: 

  • Local Amenities and Transport Links: Tenants often search for properties based on proximity to facilities and transport, so make sure to include these terms in your listings.
  • Pet-Friendly Rentals: With more renters owning pets, highlighting pet-friendly properties can significantly increase interest.
  • Flexible Lease Terms: Especially in uncertain times, flexibility can be a key deciding factor for potential renters. So, having them in your content will give you an advantage. 

Here are some popular keywords you must add to your real estate website: 

  • Short-term vacation rentals
  • Cozy small house for rent
  • Corporate housing rentals
  • Senior living residences for lease
  • Furnished rental properties
  • Where can I find affordable small houses for rent?
  • Penthouses for rent with luxury features and high-end finishes
  • Co-living spaces for rent
  • Homes for rent in housing societies
  • Loft apartments for rent

Luxury property keywords

Incorporating luxury property keywords into your marketing strategy helps you precisely target rich buyers. By this, you can pinpoint the exact terms that resonate with high-end clients. It’s about understanding the search behaviors of the wealthy and foreseeing the amenities they’re after.

After all, there’s no point in aiming for keywords that are overly saturated by every luxury realtor out there. This ensures that when someone’s looking for luxury, they find you. And these keywords aren’t just limited to the website; they can be used in paid campaigns and video marketing, too. 

Let me give you some popular real-estate keywords for this category: 

  • Best mansions for sale
  • Luxury villas with amenities
  • Exclusive residences with security
  • Scenic estate properties
  • Residences with smart home tech
  • Villas with private beaches
  • Estates with guesthouses
  • Cliffside residences for sale
  • Modern estate architecture
  • Mansions with home office

Property type keywords 

Property type keywords are important for precisely targeting your potential customers, whether they’re in the market for condos, townhouses, or single-family homes. 

These specific keywords aren’t just about attracting eyeballs; they’re about pulling in the right kind of traffic. 

To make the most out of these keywords, here’s what you should focus on:

  • Optimizing your listings: When you post about a property, make sure to include the property type keyword prominently so it catches the eye of someone searching for that specific kind of property.
  • Using them in your advertising campaigns: Whether it’s pay-per-click (PPC) or social media ads, use property type keywords to ensure that the ads are served to those with an expressed interest in those property types.

Here are some examples of the top real estate SEO keywords for this particular type: 

  • Starter homes for sale
  • Shared workspace availability
  • Rural cottages for peaceful living
  • Historic homes for sale
  • Agricultural land for farming
  • Homes with dedicated yoga spaces
  • Land with zoning potential
  • Vacant land for custom home construction
  • Bohemian Apartments

Property feature-specific keywords

Property Feature-Specific Keywords

By using property feature-specific keywords, you can showcase the unique aspects of different kinds of properties.

Let me give you my example. When I list a home, I look into its distinctive characteristics and choose keywords that resonate with buyers who are after particular features. For instance, mentioning a ‘luxury waterfront home’ not only highlights the prestigious nature of the property but also its prime location. When a property boasts a ‘spacious open floor plan,’ I ensure that this selling point is front and center in the listing. Buyers looking for a room to breathe and a modern flow to their living space are immediately drawn in.

For outdoor enthusiasts, I emphasize a ‘backyard oasis’ or ‘mountain views.’ These keywords paint a picture of serenity and connection to nature, which can be a deciding factor for some buyers.

Lastly, I cater to the tech-savvy and environmentally conscious by including terms like ‘energy-efficient’ and ‘smart home technology.’ These keywords signal that a home is mindful of sustainability, ticking boxes for a growing segment of the market.

Here are some of the popular real estate keyword opportunities for this category:

  • Homes for sale with swimming pools
  • Offices with pet parks
  • Office with high ceiling design
  • Villas with stylish bathroom fixtures
  • Co-working spaces with contemporary kitchens
  • Hardwood floor cottages
  • Wheelchair-accessible properties near me
  • Apartments with Fireplace 
  • Eco-friendly homes with smart thermostats
  • Buy office space with an attached garage. 

Real estate agent/broker keywords

Broker keywords help real estate agents to connect with clients looking for guidance in buying or selling a property.  Recognizing the power of queries like ‘Should I hire a Realtor?’ and ‘How much is my house worth?’ You can tailor your website and social media to answer these pressing questions. 

To optimize your online presence, apply these keywords across various digital platforms, such as:

  • Blog posts that address common client concerns and market trends
  • Service pages that highlight unique value proposition and expertise
  • Social media updates that engage with current real estate discussions

Let’s take a look at some of the best keywords for real estate agents

  • Real estate brokerage services
  • Find a real estate business near me
  • How much is my house worth?
  • Trusted local real estate experts
  • Who are the best property linkers in my area?
  • Local market real estate insights
  • List of all successful real estate companies in Washington DC
  • Personalized real estate guidance
  • Agents with proven track record in property sales

How To Find New Real Estate Keywords?

There are a couple of SEO tools that can help you find the right keywords for your business. You may use some free tools like SEMrush, Aherfs, and Google Trends to stay updated with user behaviors and search patterns. These tools provide you with an insight into your competitors’ traffic (more specifically, the keywords they rank for). 

Here are the top SEO metrics that you should keep track of:

  • Search volume: By tracking the search volume of a real estate keyword, you get an insight into whether a certain term is in trend or see which keywords are getting the most number of searchers over a period. Eventually, these insights help you find the right keywords to target.

Search volume

  • Keyword difficulty: It is simply a measure of how difficult it is to rank for a given query. Usually, short-tail keywords have more keyword difficulty. But it doesn’t mean that they can’t be a part of your strategy. You can balance your equation by adding some long-tail keywords to target.
  • Search Intent: Search intent is important for SEO (Search Engine Optimization). You have to carefully examine the intent behind a search and align your content in a way that satisfies your users. In our case, it is to understand whether a buyer is seeking information about topics related to real estate or wants to take an action (buy or sell).  In short, if your content matches the intent, you get a way up in the search rankings. 

How to Use the Keywords in Real Estate for More Traffic and Leads?

So now you have a big list of real estate keywords, but is that all? Let me tell you how you can use each type of keyword on your website.  

  • Website Optimization: Start with your website; make sure that all the main pages of your realty website, including the homepage, property pages, property descriptions, title, and meta descriptions, are well optimized. Make sure you add these keywords without stuffing them.
  • Content Marketing: Add relevant keywords in your content, such as in property listings, blog posts, and guides. Use location-specific keywords for local appeal and create visual content like videos and infographics. Plus, try to engage on social media with keyword-rich posts.
  • PPC Ads: Make sure that keywords, and phrases like “Find Your Dream Home Today” or “Luxury Homes for Sale in (Location)” are there in the ad copy. Add them to your headlines, URLs (display and destination), and description extensions. While working with Google ads, you must not forget to define negative keywords to reach the right audience.


  • Social media: Social media is a support pillar for your digital marketing plan. Ensure that your keywords are added in the right places, such as your business description on all of your social media channels. Also, you can go an extra by adding keyword variations in the alt text and captions. 
  • GMB: There is a lot of scope to add keywords to your Google My Business profile. For instance, use keywords like “Residential Property Management” in your business descriptions, category sections, GMB attributes, photos, and even in the FAQ section. But, naturally!
  • Classified and listings: You can optimize property listings with accurate information, relevant keywords, compelling images, and prompt engagement. Regularly update listings and follow platform guidelines to build trust, attract potential clients, and consider premium features for visibility.


So far, we have created a list of realty keywords with varying intents and covering different types of properties, from general keywords to property-specific ones. Additionally, we have also studied how to implement these keywords on your website. 

Every real estate agent must use these real estate keywords to boost their online presence and create a top-notch real estate marketing strategy.

Just like the building’s designs change over time, the demand for real estate keywords does the same; hence, Joining forces with SEO tools like SEMrush is important to stay relevant in the online real estate market. 

9 Must-know statistics related to Real Estate Keywords

  1. 51% of home buyers purchased through the internet.
  2. Over 80% of real estate websites that optimize their content with keywords experience an increase in organic search traffic.
  3. Properties listed with at least 10 targeted keywords receive 50% more inquiries from potential buyers.
  4. Websites that rank within the top three positions on search engine results pages (SERPs) for real estate keywords have a conversion rate of over 25%.
  5. The use of location-specific keywords increases the chance of a property being viewed by potential buyers by 70%.
  6. Real estate listings that include the keyword “luxury” receive 30% higher offers compared to similar properties without this keyword.
  7. Including specific features such as “swimming pool” or “gourmet kitchen” in real estate descriptions increases click-through rates by up to 45%.
  8. Listings with at least five descriptive keywords about nearby amenities, such as schools and parks, attract 60% more interested buyers.
  9. Websites that feature property photos alongside keyword-optimized descriptions see a 40% decrease in bounce rates.

A Quick Recap Of Real Estate Keywords

  1. These keywords are crucial for real estate professionals to optimize their websites and online content for search engines.
  2.  Common real estate keywords include terms like “homes for sale,” “real estate agents,” “properties for rent,” etc.
  3. Successful use of real estate keywords can improve search engine rankings, driving more organic traffic to a website.
  4.  Long-tail real estate keywords, such as “three-bedroom homes for sale in Los Angeles,” tend to be more targeted and yield more qualified leads.
  5. The competition for popular real estate keywords can be fierce, making it necessary for professionals to employ effective keyword research strategies.
  6. Tools like Google Keyword Planner or other SEO software can help identify relevant real estate keywords with high search volumes and low competition.
  7. Real estate professionals often use localized keywords to target specific cities, neighborhoods, or even street names.
  8. Using real estate keywords in meta tags, page titles, headings, and URL structures can enhance the visibility of a website in search results.
  9. Regularly updating and refreshing real estate keywords based on market trends and changes in buyer behavior is essential for maintaining a competitive edge.
Take action

Let’s help you find good keywords and win your competition. Check out our keyword research services here.


How long does it take to see an increase in organic traffic after optimizing a real estate website?

It varies, but noticeable changes may take several weeks to months. Some key Factors include the competitiveness of keywords, site authority, and the extent of optimizations.

What are some common mistakes to avoid when optimizing a real estate website for SEO?

There are a couple of bad practices that you must avoid at any cost, such as keyword stuffing and neglecting mobile optimization. Another big mistake is ignoring local SEO and using low-quality or duplicate content. 

How to optimize your real estate listings for search engines?

Optimize by using descriptive titles, high-quality images, keyword-rich descriptions, and providing accurate details. Go the extra mile to ensure mobile responsiveness and fast load times, and use schema markup for enhanced visibility.

What are some effective link-building strategies for real estate websites?

Focus on building high-quality, relevant backlinks through guest posting on real estate blogs, partnerships with local businesses, and leveraging social media. But you have to make sure that the links come from reputable sources. 

Which is the most effective SEO tool to find real estate keywords for 2022?

Using tools such as SEMrush, you can make a list of keywords. Choose your tools based on your specific needs and preferences, considering factors like keyword volume, competition, and relevance.

Picture of Ajay Deep
Ajay Deep

Hi, I'm Ajay Deep, founder and CEO of Authority Ventures. I work as a strategy consultant - passionately aiding businesses in optimizing their digital presence. Apart from working with clients, I also work on some niche websites - which are my own experimental projects. One of my website recently got acquired by a Fortune500 company (for a whooping 6-digit figure). Click below to know more about me and my work.

More About Me