List of Plumbing Keywords (For Plumbers) To Convert Better

Plumbing keywords that can be used by plumbers on their website
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Whether you’re a professional offering plumber services or a plumbing company, you must be familiar with the importance of a strong business presence and online visibility- the key to which are keywords. Strategic keyword selection, powered by thorough research, sets the foundation for your online visibility. Incorporating these plumbing keywords in your website’s content, meta tags and meta descriptions can boost your search engine rankings of your website.

In this article, we’ll explore the different types of keyword lists that can potentially add significant value to your digital marketing efforts and attract organic traffic and leads that convert to sales. Read on to find out all about the most popular keywords for plumbers!

Key Takeaways

  • It is important for plumbers to target specific keywords in order to optimize their websites for search engines.
  • Local SEO keywords can help plumbers target customers in specific cities or neighborhoods.
  • Long tail keywords can attract customers who are searching for specific services or solutions to their plumbing problems.
  • Commercial plumbers should focus on keywords that are relevant to their target audience, such as industrial plumbing services or specialized plumbing systems.

Common Plumbing Keyword Terms

The plumbing industry is highly competitive and dynamic- according to data, there are over 700,000 searches for “plumbers near me” alone every month. You’ll find that a handful of plumbing keyword terms consistently dominate the field, serving as crucial touchpoints for both professionals and homeowners alike.

Keywords like ‘leak detection,’ ’emergency plumber,’ ‘clogged drain,’ and ‘water heater installation’ are high-traffic anchors that users frequently search for when they’re knee-deep in water issues. By harnessing the power of popular plumbing keywords at the right time and in the right place, plumbing experts and businesses can create a portal for customers seeking plumbing solutions.

Here’s a list of the 10 most popular keywords searched online by users seeking plumbing services-

Rank Keyword Search Volume (Monthly) Difficulty
1 Plumbers near me 577,000 Medium
2 How to unclog a toilet 89,000 Medium
3 Electric water heater 43,000 Medium
4 Water heater repair 40,000 Medium
5 Plumbing services near me 35,000 Medium
6 Gas water heater 25,000 Medium
7 Emergency plumber near me 22,000 Medium
8 Drain cleaning 21,000 Medium
9 Septic tank cleaning 21,000 Medium
10 Water heater replacement 19,000 Medium

Service-Based Plumbing Keywords

Service-based plumbing related keywords help you target customers who are actively searching for these services. These keywords will also enable you to attract more leads by generating targeted traffic. By optimizing your website for these keywords, you can rank for the specific services you offer.

For example, a user searching for a service online will be more likely to type search queries like “water heater installation experts” than a user looking for a guide on “how to install a water heater at home,” which differs greatly from the intent of a user who is simply looking to buy water heaters online.

Here’s a list of the most commonly used service-based keywords and examples to help your plumbing business rank in search engine results: 

  • Leak detection services
  • Pipe repair specialists
  • Plumbing maintenance plans
  • Emergency plumbing services
  • Gas line installation
  • Faucet repair and replacement
  • Water softener installation expert
  • Pipe inspection and maintenance
  • 24-Hour plumbing services
  • Plumbing system inspections
  • Kitchen appliance plumbing connections

Local SEO Keywords for Plumbers

plumber local keywords

Location-based keywords are one of the most important types of keywords to rank for. A recent study reveals that 98% of consumers used the internet to find information about local businesses. Using location-based keywords helps you gain more visibility in local search results and draw targeted traffic that has a higher chance of converting into leads.

Start by researching and including the name of your city, neighborhood, or region alongside your primary service keywords. For instance, ’emergency plumber in [City Name]’ or ‘[Neighborhood Name] plumbing services.’ Make sure you’re also optimizing for ‘near me’ searches, which have surged in popularity. Phrases like ‘plumber near me’ or ‘best plumber near me’ are commonly searched by homeowners in urgent need of plumbing assistance, indicating a higher probability of conversion.

You can also include keywords related to specific landmarks or neighborhoods for better search engine rankings and to attract highly relevant traffic. Read on for commonly searched plumbing keywords that can add to the credibility and online visibility of your business-

  • Plumbers near me
  • Best NYC plumbing services
  • Brooklyn emergency plumber
  • Local plumbing company in Seattle
  • Residential plumbing services near me
  • Smart bathroom system installation
  • Kitchen remodeling specialists in Chicago
  • Bathroom plumbing services in Houston
  • Toilet repair and replacement service in Miami
  • Water softener installation expert

Long Tail Keywords

Long-tail keywords are keywords that are typically longer than 3 words and are relatively easier to rank for than shorter, more popular keywords. These keywords have the potential to attract a much more targeted audience since they are more specific. By targeting phrases like ’emergency 24-hour plumber in Miami’ instead of just ‘plumber,’ you can attract customers who are further along in the buying cycle and more likely to convert.

Long-tail keywords come with the promise of higher conversion rates, lesser competition, and improved search engine rankings. These keywords can be of varied types based on what you are offering and the user intent. Read on for the best long tail keywords related to plumbing that can be incorporated into your content to complement your digital marketing efforts:

  • Affordable residential pipe leak detection
  • Expert toilet repair and replacement near me
  • 24/7 clogged drain cleaning service
  • Best deals on outdoor hose bibs with freeze protection
  • Where to buy affordable leak detection sensors for home plumbing
  • Reviews of stainless steel kitchen faucets with pull-down sprayer
  • Top picks for smart thermostatic radiator valves in 2023
  • Guide to unclogging a kitchen sink without a plumber
  • How to install a water softener system: a step-by-step guide
  • Comparing prices on dual-flush toilet conversion kits

Top Keywords for Residential Plumbing

Strategically placing related keywords specific to your residential plumbing services can help you rank in the search results for users who are actively searching for and seeking these services online. Additionally, incorporating relevant information like location and pricing can help you improve your search engine rankings in the long run.

Remember to include informative keywords like ‘how to fix a leaking tap’ or ‘water heater installation guide.’ These attract users seeking DIY solutions but may opt for professional help upon realizing the complexity of the task.

Let’s have a look at some of the best plumbing keywords related to residential plumbing services users search for on Google.

  • Home plumbing inspection services
  • Plumber for home repairs
  • Expert residential pipe repair and replacement
  • Discounts on water heaters
  • Residential water heater installation specialists
  • Residential sewer line inspection and repair
  • Residential bathroom plumbing remodeling ideas
  • Preventing frozen pipes: residential plumbing tips
  • Basement waterproofing and plumbing

Best SEO Keywords for Commercial Plumbing

Leveraging commercial plumbing keywords can be a game changer for your plumber SEO strategy and enable you to reel in valuable customers for your products or services. For example, the phrase ‘Commercial plumbing contractors’ can help you capture those looking for professional and reliable plumbing services for their business or large-scale projects, and the term ‘Full-service commercial plumbing’  conveys the message that you’re equipped to handle all plumbing needs, from installation to maintenance.

You can also incorporate industry-specific keywords and services for more targeted traffic. For example, ‘High-capacity grease traps for restaurants’ are specific to a particular business, i.e., restaurants, and can draw focused traffic with a higher chance of conversion.

Read on for a list of some keywords for commercial plumbing that you should add to your site now!

  • Plumbing for new construction projects
  • Commercial-grade water heater installation
  • Drain cleaning for healthcare facilities
  • Industrial plumbing services
  • Boiler maintenance for hotels
  • LEED-certified plumbing for commercial establishments
  • Industrial pipe materials suppliers
  • Commercial water filtration systems
  • Grease interceptor maintenance
  • Top-rated commercial plumbing contractors near me

Keywords for Drain Cleaning Services

local seo keywords for plumbing companies

Drain unclogging services are highly sought after on the internet. Strategically incorporating keywords related to drain cleaning services can help you rank for the search queries on the internet seeking this set of services. It’s important to include both generic and niche keywords in your content for the maximum impact.

For example, targeting ‘drain cleaning services,’ a high-intent keyword indicating users are actively seeking professional help, is crucial, but it is also important to include niche keywords like ‘hydro jetting service’, that can drive a specialized audience looking for advanced solutions for tough blockages, this keyword positions you as a provider of cutting-edge services.

Here’s a list of the most searched keywords for drain cleaning services that you can use to optimize the content on your website for search engine page results-

  • Professional drain cleaners
  • Clogged drain services
  • Emergency drain unclogging
  • Hydro jetting services
  • Expert drain cleaning services for tough clogs
  • High-pressure water jetting
  • Local drain cleaning specialists with same-day service
  • Kitchen drain unclog
  • Effective rooter services for home drain problems
  • Blocked drain solutions

Keywords for Pipe Repair and Replacement

Emergency pipe repair and replacement services form a significant portion of online search queries seeking plumbing services. Optimizing your website for keywords specific to this particular service or products related to this service will help you capture the traffic for these terms and key phrases, therefore generating more leads.

It is also to market your services in a way that compels them to choose your service. For example, ‘Cost-effective piping solutions’ would appeal to a homeowner’s desire for affordability without sacrificing quality. A keyword like ‘trenchless pipe replacement’ would evoke relief by suggesting a less invasive, innovative method.

Here is a list of keywords specific to pipe repair and replacement services you can use whether you’re a plumbing expert or a business owner providing this service-

  • Leak detection
  • shower repair
  • PEX piping solutions
  • When and how to replace your pipes
  • Pipe replacement experts
  • Frozen pipe thawing and repair
  • Repairing leaky pipes in your home
  • Replacement for old plumbing systems
  • Professional commercial pipe services
  • Pipe replacement

Importance of Keywords for Plumbing Companies

The highly competitive domain of plumbing services requires consistent efforts and a strong action plan to stay relevant and expand your customer base. Implementing well-researched keywords into your website content, blog posts, and online advertisements can significantly enhance your visibility in search engine results. It’s all about being found when homeowners are in desperate need of leak fixes, pipe repairs, or emergency plumbing services.

Read on to find out how keywords can pave the way for your plumbing company’s SEO success. 

  • Improved online visibility: By conducting thorough keyword research and optimizing your content for keywords people use to search for plumbing solutions online, you attract potential customers who have a higher chance of converting.
  • Enhanced Local SEO: Utilising location-based keywords to the maximum effect by incorporating them into your GMB profile, website content, and listings can attract potential customers who are looking for plumbing services in your area.
  • Competitive Edge: Regular keyword research can enable you to identify customer patterns and industry trends and leverage them ahead of your competitors, therefore giving you a significant competitive edge.
  • Cost-effective Marketing: Keyword research optimization is a relatively cost-effective method of online marketing and can attract a lot of organic traffic if done consistently and correctly.
  • Higher SERP rankings: When you optimize your content with relevant plumbing keywords across all platforms, including website content, the company’s social media, and blog posts, search engines like Google recognize your brand as an authority in the plumbing domain. This translates to higher rankings in search engines and more online business opportunities.

Read our guide for the 10 reasons why keyword research is important for your marketing strategy.

Tips for Choosing Effective Plumber SEO Keywords

A well-devised keyword strategy is not just about finding the popular keywords- read on to learn all about the metrics you should keep in mind while choosing the right keywords for your business:

Search Volume: The search volume of a keyword indicates the number of times a keyword has been searched in a given period. Keywords with high search volume indicate higher popularity and vice versa.

Keyword Difficulty: Keyword difficulty, also known as keyword competition, is an indication of how hard it would be to rank for a particular keyword.

Keyword Intent: Keyword intent refers to the user’s intent behind a specific query. Keyword intent can be of 4 types: Informational, Navigational, Transactional, and Commercial. A user with an informational intent might be looking for a step-by-step guide on how to fix a leaky tap, whereas a user with a commercial intent may be searching for new faucets. An example of a navigational search intent might be a search query like “plumbers near me.” Transactional intent reflects that a user is in the final stages of buying a product or service.

To create a well-rounded keyword strategy, it is important to remember that none of these metrics can be assessed individually. For example, optimizing for a keyword with a high search volume may not be fruitful if it does not align with the overall content and satisfy user intent. Remember, your goal is to rank higher in search engine results pages (SERPs), driving more traffic to your site and converting visitors into customers. So, analyze these metrics to prioritize which terms you’ll focus on. This data-driven approach will help you understand which keywords are worth your time and investment.

Tools to Find Plumber Related Keywords

Keyword research is essential to identify and leverage content opportunities that arise from the ever-evolving industry trends and changing customer behavior patterns. There are a number of keyword tools you can use to find keywords for your website. These tools are designed not just to generate a list of potential keyword ideas but to provide strategic insights that drive your SEO campaigns. You have a lot of options to choose from, including-

  • Free tools: Google Keyword Planner is a free keyword tool you can use for keyword research. Additionally, you can also use Google’s autocomplete function to find new keyword ideas.
  • Paid Keyword Research Tools: Tools like Ahrefs and SEMrush are keyword research tools that can help you find relevant plumbing SEO keywords as well as insights into metrics like search volume, keyword competition, and keyword performance of a specific keyword.
  • AnswerThePublic: AnswerThePublic is a free visual keyword research & content ideas tool. It can used as an excellent source for blog ideas as well.

SEO Strategies for Plumbing Related Keywords – Where & How to Add

how to choose and implement plumber keywords on website

Once you know the relevant keywords for your business, the next step is to incorporate them into your content strategically. Ensure you’re not just stuffing keywords but integrating them naturally. Google’s algorithms are sophisticated; they prioritize content that provides real value to users. It’s not enough to sprinkle keywords; you must weave them into informative, engaging, and contextually relevant content.

While you’re at it, here are some additional tips on how to improve your plumbing SEO strategy:

  • Google My Business: According to a study, 64% of consumers use Google My Business to find contact details for local businesses, which means optimizing your GMB profile with location-based keywords can greatly help you tap your local customer base.
  • On-page SEO: Incorporating relevant plumbing keywords into your website content, including blogs, service pages, and About Us pages, can naturally help your business rank higher in search engines. Optimizing image alt text, meta descriptions, and title tags also adds a lot of value to your search engine optimization efforts.
  • Local Listings in Directories: Listing your plumbing service business in local directories and citation websites adds to the brand recognition and credibility of your business.
  • Social media: Social media can be a great platform to market your business. You can join local social media groups and provide plumbing solutions and tips while promoting your business. It can also be a great way to engage with your target customer base through proper keyword optimization.

Dig deeper by scanning our content piece on keyword research for local SEO.

Tracking and Analyzing Keyword Performance

Monitoring the effectiveness of your keyword strategy is an essential part of the process. Through regular review and keyword research, you will be better prepared to identify and adapt to the changing trends and tap into your customer’s preferences and expectations. Regularly updating your content with relevant keywords earns you higher search rankings as well. Tools like Google Analytics can help you in tracking and reporting your keyword performance.


In conclusion, keywords are crucial to an effective plumbing SEO strategy and can potentially pave the way to success for your marketing strategies. However, consistent efforts are required to regularly update your keyword strategy, conduct proper keyword research, and create content that aligns with your customer’s preferences and requirements.

Recap: Points to keep in mind

Let’s have a recap of the key points related to plumbing keywords that you should keep in mind while devising your SEO strategy:

  1. Incorporating relevant plumbing keywords helps search engines understand the relevance of a webpage to plumbing-related queries.
  2. Using relevant plumbing keywords on a website can improve its search engine rankings and visibility.
  3. Long-tail plumbing keywords, which are more specific, can help target a niche audience and attract higher-quality leads.
  4. Localized plumbing keywords, such as plumbing services in [city name], can help a business target customers in specific areas.
  5. The key to improving your business’ online presence is to include popular plumbing keywords in your website content, titles, meta tags, and URLs.
  6. Analyzing the performance of different plumbing keywords can help businesses identify which ones drive the most traffic and conversions.
  7. Staying up-to-date with trending plumbing keywords can help businesses stay ahead of the competition and better meet customer needs.

Facts & Figures Related to Plumber SEO You Should Absolutely Know

  1. The top three most searched plumbing keywords worldwide are plumber near me, emergency plumber, and plumbing services.
  2. On average, plumbing keywords have a click-through rate of 10%.
  3. Approximately 81% of people who search for plumbing keywords end up contacting a plumber within 24 hours.
  4. Around 65% of people searching for plumbing keywords are specifically looking for residential plumbing services.
  5. Mobile devices account for 47% of all searches related to plumbing keywords.
  6. Plumbing businesses that optimize their websites for local search see a 42% boost in online leads compared to those that don’t.
  7. Using long-tail plumbing keywords results in a conversion rate that is 53% higher than using generic, broad keywords.

keywords that can help you rank


Reading this article may have given you tons of new keywords to use. It might’ve left you with a few questions about SEO for plumbers, keywords to choose, and the application of SEO tactics. Here are some frequently asked questions to effectively guide you in creating a successful SEO strategy for your plumbing business.

1. What are some plumbing industry-specific terms I should know?

To be able to devise a successful SEO campaign for your plumbing business, you need to be well-versed in the basics of the plumbing industry. We have developed a list of the plumbing industry-specific key terms you should be familiar with. These include:

  1. Fixture: Any device connected to a plumbing system that delivers or drains water, such as sinks, toilets, and showers.
  2. Fitting: Any component used to join pipes or tubing, such as elbows, tees, and couplings.
  3. Valve: A device that controls the flow of water in a pipe, such as ball valves, gate valves, and check valves.
  4. Trap: A plumbing fixture that prevents sewer gases from entering a building, often found under sinks and toilets.
  5. P trap: A commonly used type of trap that has a curved shape and retains water to create a seal.
  6. Venting: The system of pipes that allows air to circulate within a plumbing system, preventing negative pressure and ensuring proper drainage.
  7. Backflow preventer: A device that prevents water from flowing back into the drinking water supply from a secondary source.
  8. Sump pump: A pump that removes water from a basement or crawlspace, typically used to prevent flooding.
  9. Water heater: A device that heats water for household use, available in various types such as gas, electric, and tankless.
  10. Water pressure: The force at which water flows through pipes, measured in pounds per square inch (PSI).

2. Which plumbing keywords have high search volumes?

Finding the best plumbing SEO keywords can be quite a task. Some of the commonly searched keywords for plumbers that you should absolutely not miss include- plumbing, plumber, tankless water heater, leak detection, leak repair, plumbing service, plumbing contractor, hot water heater, sump pump, toilet repair, leaky faucet, and drain cleaning, These terms have high search volume. They are keywords that will drive organic traffic to your plumbing website.

3. What are some creative content marketing strategies for plumbers to increase engagement and visibility without overusing keywords?

You should focus on DIY tips, community stories, maintenance guides, and interactive Q&A sessions in your content marketing to boost engagement and visibility while avoiding keyword stuffing. This approach will keep your SEO strategy fresh and relatable.

4. How to use plumbing keywords effectively in meta tags?

For effective meta-tag optimization, it is important to keep these points in mind:

  • Research the relevant keywords for your plumbing business and incorporate them naturally into your content.
  • Avoid keyword stuffing since it can affect your ranking negatively.
  • Optimize your meta tags with location-specific keywords and length.
  • Keep your title tags under 60 characters and meta descriptions between 150-160 characters for optimal search engine display.

5. How does the integration of smart home technology and IoT devices affect keyword trends and strategies for modern plumbing?

You’ll see keyword trends shift as smart tech becomes standard in homes. Incorporating IoT-related terms into your strategy ensures you’re reaching tech-savvy customers looking for cutting-edge plumbing solutions.

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Ajay Deep

Hi, I'm Ajay Deep, founder and CEO of Authority Ventures. I work as a strategy consultant - passionately aiding businesses in optimizing their digital presence. Apart from working with clients, I also work on some niche websites - which are my own experimental projects. One of my website recently got acquired by a Fortune500 company (for a whooping 6-digit figure). Click below to know more about me and my work.

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