List of Beauty Keywords: For Products + Services Business

beauty keywords list for products and services
Table of Contents

I’m obsessed with all things beauty, and I know how crucial the right keywords are to nailing SEO for your beauty blog or business.

In this guide, you’ll find a curated exclusive list of the most searched beauty keywords and how to pick and use them to stand out.

Whether you’re tracking their performance or just getting started, I’ve got your back.

Let’s dive in and give your beauty content the spotlight it deserves!

Key Takeaways

  • Beauty keywords are important for boosting search engine optimization efforts and increasing online visibility.
  • Proper keyword usage can bridge the gap between search intent and content, unlocking a brand’s potential.
  • Staying updated with trends is crucial for an effective keyword strategy in the beauty industry.
  • Tailoring keywords to your niche by understanding the target audience and incorporating location-specific and long-tail keywords is essential.

Most Searched General Beauty Keywords

Looking for the most searched keywords related to beauty that are currently shaping the online beauty landscape? It’s fascinating to see what grabs people’s attention and what they’re curious about when it comes to beauty.

Finding the best keywords for any niche or industry requires an in-depth analysis of market trends, search queries, and user intent. I’ve compiled a list of the most searched beauty keywords that are currently shaping the online beauty landscape.

Keyword Global Volume (Estimated) Difficulty Level
Skincare 1,000,000 High
Makeup 1,500,000 High
Moisturizer 500,000 Medium
Haircare 300,000 Medium
Anti-aging 250,000 Medium
Mascara 450,000 Medium
Organic Beauty 200,000 Medium
Vegan Makeup 150,000 Medium
Facial Treatment 100,000 Low to Medium
Beard Oil 150,000 Low to Medium
Vegan Skincare 100,000 Medium
Natural Beauty Products 75,000 Low to Medium
Best foundation for oily skin 50,000 Medium
Hair care for curly hair 30,000 Medium

Niche Beauty Keywords with Examples

I’ve gathered a comprehensive list of niche beauty keywords, from skincare and styling to salon services. Whether you’re marketing beauty products or crafting SEO content for makeup, these terms are crucial for reaching your target audience.

Let’s explore the different categories in the beauty industry and examine specific examples that can elevate your beauty business’s online presence.

SEO Keywords for Beauty Products

keywords for seo of beauty products

Finding and devising the best beauty product keywords requires careful consideration. What makes your beauty product stand out for the user? Crafting a compelling combination of keywords that brings a high-intent user to your product requires tapping every possible query they might be typing into the search bar.

These keywords are ideal for product listings, e-commerce sites, and product reviews.

Whether it is an informational query about “How to hydrate dry skin?” or a query with commercial intent, “Best hydrating sunscreen for dry skin,” or a transactional query, “Buy hydrating sunscreen with high SPF online,” you can attract traffic for all search queries with the right mix of keywords.

Read on for the valuable beauty product keywords to add to your list!

  • Cruelty-free makeup brushes
  • Exfoliating face masks
  • Hydrating lip balm
  • Sunscreen for sensitive skin
  • Top blush brands
  • Fragrance-free body lotion
  • K-beauty products for acne
  • Long-lasting matte eyeliner
  • Men’s facial cleanser
  • Vegan lipstick shades

Skincare Keywords

In the skincare industry, where beauty meets self-confidence and well-being, the right keywords serve as a bridge between the products and the emotions they evoke.

Below is an example of carefully chosen and strategically placed keywords that can guide searchers toward products that promise not just flawless complexions but also a sense of empowerment and self-acceptance.

Skincare Keywords Emotion Evoked
Hyaluronic Acid Hydration Hope
Retinol Age-Defying Confidence
Vitamin C Serum Brightening Enthusiasm

By understanding the emotional landscape of skincare, brands can craft keyword strategies that speak directly to the hearts of their consumers.

Read on for a list of the most popular SEO keywords for skin care essential for beauty enthusiasts and professionals alike:

  • Anti-aging skincare
  • Moisturizing facial treatments
  • Acne treatment home remedies
  • Activated charcoal mask
  • Organic skincare routine
  • Collagen-boosting serum for oily skin
  • Vitamin C skincare
  • Natural remedies for hyperpigmentation
  • Retinol skincare benefits
  • 50 SPF sunscreen dry-skin
  • Niacinamide for skin brightening

SEO Keywords for Hair care

Hair care is a crucial aspect of beauty and personal care. Just as with skincare, selecting the best keywords can make all the difference in attracting and engaging consumers. Hair care is a broad topic, which is why it might be best to idea to categorize the domains you are planning to cover. From hair loss, hair growth, hair color, and styling to hair care products, all topics have their own set of niche keywords.

Whether you’re offering information about home remedies for an itchy scalp or selling hair care products that come with the promise of luscious hair, weaving keywords into your content with the right context can help your marketing campaigns achieve the maximum impact.

Read on to find a list of the top-performing hair care keywords that can help you step up your SEO strategy:

  • Blowout hair styling
  • Best shampoo for curly hair
  • 3-in-1 hair straightener
  • DIY hair mask recipes
  • How to prevent split ends
  • How to get shiny hair
  • Sulfate-free volumizing conditioner
  • Home remedies for frizzy hair
  • Braiding and updo
  • Essential oils for hair growth

Salon Treatment & Services Keywords

From revitalizing hair treatments to pampering body massages, salons offer many services that include various beauty treatments and well-being procedures. Salon services are deeply personal, driven by individual preferences, concerns, and the pursuit of achieving desired outcomes. Therefore, keyword strategies must go beyond simply listing services and delve into the emotions, aspirations, and search patterns of salon seekers. Here’s an example of keywords to target:

If you have a local salon, incorporate saloon services keywords along with your [city/area] name into your content. Make sure you add these keywords to your Google My Business profile to attract customers in your specific geographical area.

Here are a few examples of salon treatment and service keywords to target clients seeking professional beauty enhancements.

  • Keratin smoothing treatment
  • Laser hair removal
  • Acrylic nail extensions
  • Microdermabrasion facial
  • Bridal hair and makeup
  • Hot stone pedicure
  • Men’s grooming package
  • Balayage hair coloring
  • Eyelash extensions
  • Anti-aging treatments near me
  • Exclusive Beauty Consultation
  • Luxury Hair Spa

Audience-specific Beauty Keywords

What is the best way to tailor your beauty content to resonate with specific audiences? It would be using targeted keywords that speak directly to their unique interests and needs. It’s all about understanding the diverse segments within the beauty market and finding the right language that appeals to each. Here’s a concise table with audience-specific beauty keywords and examples:

Audience Segment Example Keywords
Teen Beauty Enthusiasts acne-safe makeup, teen skincare tips
Luxury Shoppers premium anti-aging cream, designer beauty products
Men’s Grooming men’s skincare routine, beard grooming essentials
Mature Audiences age-defying serum, gentle exfoliant for sensitive skin

Using these targeted keywords, you can craft content that directly addresses the desires and concerns of each group.

  • Post-Workout Skin care products
  • Male Acne Solutions
  • Men’s fragrance
  • Office-friendly hairstyles
  • Men’s beauty products wholesale
  • Sweat-Proof Makeup
  • African American beauty products
  • Travel-size beauty products
  • Beginner Makeup Kits

Branded Beauty Keywords

branded keywords for beauty industry

Branded keywords are an indispensable element of any beauty brand’s marketing strategy. By using these keywords, eCommerce stores can significantly elevate their SEO strategy and connect consumers with their favorite labels. These terms aren’t just names; they evoke an image of the brand’s identity and ethos in the consumer’s mind. Here’s a snapshot of what this might look like:

  • Sephora Collection Cream Lip Stain
  • Estée Lauder Advanced Night Repair
  • Dyson Airwrap Styler
  • MAC Studio Fix Powder Plus Foundation
  • L’Oréal Paris Voluminous Mascara
  • MAC Retro Matte Lipstick
  • Chanel No 5 Perfume
  • Fenty Beauty Gloss Bomb Lip Luminizer
  • Anastasia Beverly Hills Brow Wiz
  • Glossier Boy Brow
  • Sigma Beauty Essential Brush Set

These keywords are essential to any beauty brand’s SEO strategy for increasing brand awareness, driving brand searches, and building brand loyalty. Know what branded keywords are and how to use them here.

Long Tail Beauty Keywords

We’ll now explore long-tail keywords, which offer a more targeted approach to SEO that caters to specific user queries. These keywords are often more specific, less competitive, and incredibly useful for reaching a niche audience. For instance, instead of the generic ‘lipstick,’ a long-tail keyword would be ‘best long-lasting red lipstick for weddings.’ This not only narrows down the search but also aligns closely with what a potential customer might be looking for.

Including phrases like ‘organic acne treatment for sensitive skin’ or ‘vegan foundation for olive skin tone’ can significantly improve search engine rankings by addressing exact needs.

By sprinkling these long tail keywords throughout content, you can attract a highly engaged audience ready to convert.

  • Affordable professional hair dryers for salon use
  • DIY deep conditioning treatments for curly hair
  • Paraben-free body lotions for eczema sufferers
  • Korean skincare routine for combination skin type
  • Non-toxic & paraben free long wear nail polish
  • Waterproof mascaras that are easy to remove
  • Top-rated chemical-free sunscreens for babies
  • How to apply winged eyeliner for beginners
  • Hair growth vitamins for postpartum mothers
  • Professional makeup for dark skin tones
  • Luxury skincare routine for acne-prone skin
  • Under-eye cream to reduce under-eye puffiness and dark circles

Short tail Beauty Keywords

While long-tail keywords are invaluable for niche targeting, I’ve found that short-tail beauty keywords, such as ‘makeup’ or ‘skincare’, are essential for broader reach, acting as the cornerstones of any comprehensive SEO strategy. These keywords are typically more competitive but can significantly increase visibility.

The search intent behind these keywords is often vague and exploratory. For instance, someone searching for “makeup” could be looking for anything from general makeup tips to specific product recommendations.

These terms capture the essence of beauty categories, inviting everyone into the conversation.

Here’s a quick glimpse at some top beauty short-tail keywords:

  • Skincare
  • Makeup
  • Haircare
  • Perfumes
  • Contour Kit
  • Hair Dye
  • Eyeliner
  • Lipstick
  • Bath Bombs
  • Tanning Lotion
  • Nail Polish
  • Beauty Tools
  • Anti-Aging

Seasonal Beauty Keywords

With the changing seasons the needs of customers for beauty products change too. Seasonal beauty products are tailored to just capture that. Using high-impact seasonal keywords, like ‘summer glow essentials’ and ‘winter skincare must-haves,’ do wonders to engage with consumers seeking seasonal solutions. It’s crucial to tap into the seasonal shifts in beauty routines to remain relevant and top-of-mind.

Here’s a snapshot of what I focus on:

  • Spring Renewal Routines
  • Summer Sun Protection
  • Winter skincare routine
  • Water-resistant sunscreens
  • After-sun soothers
  • Beach-ready body lotions
  • Halloween makeup kits
  • Monsoon haircare solutions
  • Holiday glam trends
  • Anti-static hair products

DIY and How-To Keywords for the beauty industry

do it yourself beauty keywords

DIY (Do-It-Yourself) and How-To keywords are great for attracting audiences interested in self-care and beauty routines they can perform at home. These keywords often cater to those looking for tutorials, homemade solutions, and step-by-step guides in the beauty industry. Well, it just doesn’t end here. By getting them to land on your informational pages, you can also subtly guide them toward purchasing products or services with strategic product placement.

For instance, a blog post on “How to Achieve Salon-Style Hair at Home” could link to specific styling tools or hair care products sold by your company.

Below are some examples of DIY and How-to keywords for the beauty segment, although you can use your own variation as per your niche.

  • DIY Face Mask Recipes
  • How to Apply Smokey Eye Makeup
  • Homemade Hair Mask for Dry Hair
  • How to Do a Professional Manicure at Home
  • DIY Herbal Shampoo for Hair Growth
  • How to Choose Foundation Shade
  • How to prevent and treat dark circles
  • How to contour and highlight for your face shape
  • DIY hair masks for dry, damaged hair
  • How to create a relaxing spa day at home

Trending Beauty Segments

Here we have curated a list of trending beauty segments that are currently shaping the industry. ‘Organic skincare’, ‘sustainable beauty’, ‘eco-friendly packaging’ and ‘reef-safe sunscreens are the best-performing keywords related to skincare and beauty. There’s a prominent trend towards eco-conscious products as consumers become more aware of the environmental impact of their purchases.

First, there’s ‘clean beauty,’ where terms like ‘organic skincare’ and ‘non-toxic makeup’ are gaining traction.

The rise of ‘men’s grooming’ has brought ‘beard care’ and ‘men’s skincare routine’ into the spotlight.

The ‘K-beauty’ craze continues with ‘snail mucin’ and ‘glass skin’ being sought after. Other examples include “Korean glass skin skincare routine,” “K-beauty products for acne,” or “10-step Japanese skincare guide”.

These trending keywords are essential in connecting with audiences who are passionate about these segments.

How to Choose the Right SEO Beauty Keywords

Let’s tackle the challenge of selecting the most effective keyword list for beauty products.

We will get through understanding their relevance, examining what keywords competitors are ranking for, and leveraging research tools to refine your choices.

It’s about striking the perfect balance between popularity and niche appeal to capture your target audience.

Understanding Keyword Relevance

Choosing the right SEO beauty keywords requires an understanding of how these terms align with your content and audience interests.  It’s not just about picking popular terms; it’s about finding the sweet spot where relevance and search volume intersect.

Here’s how to ensure that your keywords are spot-on:

  1. Research your target audience’s search habits and the language they use.
  2. Analyze competitors to identify gaps and opportunities in keyword usage.
  3. Use keyword tools to assess search volume and competition levels.
  4. Continuously evaluate the performance of chosen keywords and adapt SEO strategy accordingly.

Analysing Competitor Keywords

Before diving into your own keyword strategy, make it a point to carefully dissect my competitors’ keyword choices to uncover potential niches, high-performing terms and low funnel keywords. This involves analyzing the keywords they rank for, the ones they pay for in their PPC campaigns, and how these terms align with their content strategy.

To stay organized, use a simple table like the one below to categorize the data and make informed decisions on which keywords to adopt, adapt, or avoid:

Competitor High-Performance Keywords Potential Niche Keywords
Brand A organic skincare vegan lip balm
Brand B anti-aging solutions fragrance-free toner
Brand C luxury hair care sulfate-free shampoo

This structured approach helps to identify gaps in SEO strategy and uncover opportunities to outperform in specific areas.

Using Keyword Research Tools

There are many specialized keyword research tools to help you find and refine your selection of beauty SEO terms. These tools aren’t just about finding the most searched terms; they’re about discovering the keywords that will truly resonate with your audience and drive traffic to your site.

Here’s how you can go about it:

Step 1: Identify the tool’s ability to filter by search volume and competition level.

Step 2: Look for trends and seasonality features to capitalize on timely keywords.

Step 3: Assess the relevance of suggested keywords to ensure they align with your content.

Step 4: Examine the keyword difficulty score to prioritize terms you have a chance of ranking for.

Choosing the right SEO keywords related to beauty is crucial, and these steps can guide you to the best choices.

Here are the key metrics you should keep in mind while picking your keywords:

Using beauty keywords effectively

using keywords on a beauty website

I often ensure that I incorporate beauty keywords strategically throughout my content to maximize search engine visibility. It’s not just about stuffing your blogs with as many skincare products keywords as possible; it’s about placing them where they’ll have the most impact.

  • Website Content: Optimize website content, including product descriptions, blog posts, and meta descriptions, by incorporating relevant keywords naturally and contextually.
  • Paid Advertising: Utilize keywords in pay-per-click (PPC) campaigns to target specific search queries and drive traffic to your website.
  • Social Media: Incorporate relevant keywords into social media posts, hashtags, and profile descriptions to enhance visibility and attract followers.
  • Email Marketing: Segment your email lists based on customer preferences and interests, and use targeted keywords in email subject lines and content to improve engagement.
  • Video Marketing: Optimize video titles, descriptions, and tags with relevant keywords to increase visibility and reach a wider audience.

When it comes to beauty, it is all about staying on top of beauty trends, ensuring your content is audience-centric, and highlighting the key features of your product or service. Since the beauty and makeup industry are visual forms of art, it is always a good idea to focus on product descriptions, image alt text, photos, and videos that demonstrate practical application.

Tracking Performance of Beauty Keywords

How to gauge the success of the beauty keywords you’ve so carefully selected and integrated into your content? It’s not just about sprinkling them throughout your posts and hoping for the best. Tracking keyword performance meticulously is essential to your business.

To effectively track the performance of your keywords, focus on the following key metrics:

Impressions: Impressions indicate the number of times your keywords have appeared in search engine results pages (SERPs). A high number of impressions suggests that your keywords are gaining visibility and reaching a wider audience.

Clicks: Clicks represent the number of times users have clicked on your website links when your keywords appear in SERPs. A higher click-through rate (CTR) indicates that your keywords are relevant and engaging, enticing users to visit your site.

Conversion Rate: Conversion rate measures the percentage of visitors who take a desired action, such as making a purchase or signing up for a newsletter, after clicking on your website links. A high conversion rate suggests that your keywords are driving qualified traffic and contributing to sales or other business goals.

Cost-per-acquisition (CPA): CPA represents the average cost of acquiring a new customer through your keyword campaigns. A lower CPA indicates that your keyword strategy is efficient and cost-effective.

Keyword Position: Keyword position refers to the average ranking of your keywords in SERPs. A higher ranking means that your keywords are more visible and easier for users to find.

Numerous tools and resources can assist you in tracking and analyzing keyword performance like Google Search Console (GSC) and Google Analytics, and dedicated keyword rank tracking tools like SEMrush and Ahrefs provide detailed data on keyword positions and rankings over time.


Harnessing the power of beauty keywords is essential to thrive in the competitive landscape of the beauty sector. Throughout this article, I’ve shared an exclusive list of keywords and tips on how to uncover the ones that’ll work best for your brand.

Along with the ready-to-use keyword list, this complete guide also lets you know how to identify trending keywords, tailor them to your niche, and track their performance to ensure they’re working hard for your content. Remember, the beauty market is dynamic, with new trends emerging constantly. So, it’s crucial to stay on top of these changes and update your keyword strategy accordingly.

Keywords are the bridge between what people are searching for and the content you create. Use them wisely, and they can be the key to unlocking your brand’s potential in the vast beauty landscape.

If you own an e-commerce store in the beauty niche, I recommend you check out our guide on 5 steps to do e-commerce keyword research the right way.

Some Stats on Keywords + Beauty Industry

  1. Over 84% of beauty bloggers incorporate the keyword “makeup tutorial” in their blog posts.
  2. The keyword “skincare routine” receives an average of 142,000 monthly searches on Google.
  3. Approximately 73% of YouTube beauty videos use the keyword “beauty haul” in their titles.
  4. “Best mascara” is searched on Google more than 329,000 times per month.
  5. The keyword phrase “anti-aging skincare products” generates a click-through rate of 9.7% on search engine results pages.
  6. On average, blogs that include the keyword “haircare tips” receive 42% more engagement compared to those that don’t.
  7. The keyword “nail art designs” has been mentioned over 9,500 times on Instagram.
  8. Searches for the term “natural beauty remedies” have increased by 68% in the past year.
  9. “Beauty product reviews” has become one of the most popular search queries on social media platforms with a growth rate of 23% in the last six months.
  10. The keyword “eyeshadow palette swatches” generates an average conversion rate of 6.2% for online beauty retailers.

Recap of Beauty Keywords

  1. Beauty keywords are specific words or phrases used in online content related to beauty and cosmetics.
  2. These keywords are crucial for search engine optimization (SEO) as they help improve the visibility and ranking of beauty-related websites.
  3. Common beauty keywords include terms like “makeup,” “skincare,” “haircare,” “beauty tips,” and “cosmetics.”
  4. The popularity of certain beauty keywords can change over time, influenced by trends, seasonal variations, and product launches.
  5. Well-chosen beauty keywords can attract targeted traffic to a website, increasing its chances of conversion and sales.
  6. Brands often conduct extensive research to identify high-ranking beauty keywords that are relevant to their target audience.
  7. Long-tail beauty keywords, such as “best waterproof mascara for sensitive eyes,” can capture highly specific search intents.
  8. Search engines like Google constantly update their algorithms to ensure more accurate results based on user searches for beauty-related keywords.
  9. Effective use of beauty keywords involves incorporating them naturally into titles, headings, meta descriptions, and throughout the content.
  10. Regular analysis of keyword performance allows businesses to optimize their content strategy and adapt to changing customer preferences in the beauty industry.

Frequently Asked Questions

Still got some questions about keywords for beauty products and makeup? Here, we answer the most common ones to help you get it right in the beauty world.

How can I legally protect my brand’s unique beauty keywords from being used by competitors?

You can protect your brand’s unique phrases by trademarking them. This prevents competitors from using the same terms and gives you legal recourse if they do. It’s essential for safeguarding your brand identity.

What ethical considerations should I be aware of when selecting beauty keywords for diverse and inclusive audiences?

You must consider inclusivity and sensitivity when selecting keywords. It’s essential to respect cultural differences and avoid appropriation or offense, ensuring your choices reflect diversity and ethical marketing practices.

How has the rise of voice search impacted the use of beauty keywords in SEO strategies?

The rise of voice search has changed how you optimize for SEO; you can optimize your content for these searches by including conversational phrases and questions that people might ask Siri or Alexa when they’re looking for beauty products.

How to balance the use of trending beauty keywords with evergreen content that remains relevant over time?

Choosing an appropriate mix of trending beauty keywords with timeless topics ensures your content stays relevant. It’s about finding the right balance between what’s hot now and what always resonates with your target audience.

How can small, independent beauty brands compete with large companies in SEO rankings when they share similar beauty keywords?

As an independent beauty brand, you can compete with large brands by creating unique, quality content and leveraging long-tail keywords. Building a strong, engaged community and utilizing social media effectively can also boost your SEO rankings.

What should I do after I have my keywords?

That’s an excellent question. The next step is to integrate those keywords into your web content. To guide you step by step, we have an in-depth guide dedicated to the question. You may find it here > know what to do after keyword research.

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Naveen Sharma

Naveen is a senior content strategist at Authority Ventures. She has over 10 years of experience into content planning, writing, editing and optimizing. With a deep curiosity to study new marketing trends, she is the one who often comes up with the most valuable ideas for our clients. You may reach Naveen at

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